Fist a Catalogue Description of E-Marketing Class by Les Roches:
"This course combines established approaches to marketing planning with the creative use of the new e-models and e-tools.
It focuses on the impact of technology on
strategic marketing decisions and integrates sound marketing principles,
technology and good business practices in a way that delivers products and
services to customers efficiently."
Learning Outcomes:
"The students will be prepared to draw up an outline
- e-marketing plan,
- evaluate and apply e-marketing principles and models,
- integrate online and offline communications,
- implement customer-driven communications,
- reduce costly trial and error practices."
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