Future of Online Digital Marketing

The Future of Online Digital Marketing 2012 -2015

Ideas

WHERE GOOD IDEAS COME FROM by Steven Johnson...

Fiends Day

Happy Friendship Day!! 

Twitter & Facebook MORE ADDICTIVE

"Twitter & Facebook MORE ADDICTIVE than alcohol & cigarettes???"

 

Why KLM is becoming more popular

In order to success nowadays we have to be connected with social media... why KLM is becoming more popular???... watch the video and leave your comments...

2011 Best Commercials

2011 Best Commercials Nominees

SOSTAC

SOSTAC

Situation analysis, asks what the current state of the business is.

Objectives, helps list an overview of goals for the business.

Strategy helps provide a “big picture” plan to achieve the goals

Tactics breaks down the “big picture” strategy into smaller details

Action helps assign responsibility and deadlines for certain tasks

Control offers an easy way to track the progress of the plan

Situation Analysis

            Where are you now?

           

Objectives

           

            Where do you want to go?

            5 s  (sell, serve, speak, save, sizzle)

           

Strategy

           

            How are you going to get there

Tactics

            Social Media

            Blogs

            Select your own tool

           

Actions

            How will you execute

                        Who

                        What

                        When

Control

            How do you measure control and monitor

                        KPS

                        Analytics

                        Usability Testing

                        Satisfaction Surveys

Simple + Effective + Efficent = iLike

more information??? follow the link:

http://corporateskills.co.uk/project-management-skills/sostac-model-marketing/

SOCIAL MEDIA

SOCIAL MEDIA

How is apply to hospitality? 

• Touch the services
• Make social buttons easy accessible on hotels website
• Social Buttons in your email signature
• PDF document, which includes hotel products and services
• Add Facebook fan page

Make sure it’s easy to find you

How & where your customers can find you on:

TripAdvisor, Facebook, twitter, Google plus.

BLOGGING

BLOGGING

How can be use in hospitality?

Connect with guest

Permission to communicate with guests

Brand your hotel

Increase your visibility and search engine ranking

Examples

TripAdvisor.com

Marriott Hotels (Marriot on the move)

Kimpton Hotel’s & Resorts

How to succeed in Blogging

Customized twitter page

Title tags

Meta Descriptions

Social share buttons

Comments

Pictures

Blogging Trends

Accessibility

Simplicity

Empowerment and Crowd-sourcing

Customer Loyalty as a market segment

Social Hotels

Providing Social Goodwill

Social Media Contributors

Email Marketing

Email Marketing

Introduction... 

Email marketing programme

•             Outbound email campaigns

•             Managing incoming emails

Options:

• Email
• Regular e-newsletter type
• House-list campaign

Types

• Transaction emails
• Newsletters
• Promotion emails
• Email to suppliers

9 steps

• ·      Strategic planning
• ·      Define list
• ·      Creative execution
• ·      Integrate campaign with other channels
• ·      Personalize the message
• ·      Deployment
• ·      Interaction handling
• ·      Generate reports
• ·      Analyze results 

Best practices:

• ·      Deliverability
• ·      Renderability
• ·      Email fatigue
• ·      Preferences
• ·      Supplementary resources

Emails:

FAQs

Search facilities

Ling

Intelligent software

Pros

Spams

Advantages

Low cost

Faster campaign deployment

Ease of personalization

Option for testing

Integration with other media

  

Example. Kimpton Hotels that use email campaign

some tips for Email Marketing:

Pay Per Click

PPC

Pay per click were our presentation, Gaby Max and Myself, so please follow the link in order to know more about pay per click.


http://prezi.com/1pkjtzgwmhpx/e-marketing/

Search engine optimization (SEO)

S.E.O.

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. (Wikipedia definition)

Search engine optimization is a method of getting your website to rank higher in search engines—such as Google, Yahoo or Bing. A search engine optimization campaign pairs on-site optimization with off-site tactics, which means you make changes to your site itself while building a portfolio of natural looking back links to increase your organic rankings.
(information from http://www.seo.com/)


... one explanation...