Email Marketing

Email Marketing

Introduction... 

Email marketing programme

•             Outbound email campaigns

•             Managing incoming emails

Options:

• Email
• Regular e-newsletter type
• House-list campaign

Types

• Transaction emails
• Newsletters
• Promotion emails
• Email to suppliers

9 steps

• ·      Strategic planning
• ·      Define list
• ·      Creative execution
• ·      Integrate campaign with other channels
• ·      Personalize the message
• ·      Deployment
• ·      Interaction handling
• ·      Generate reports
• ·      Analyze results 

Best practices:

• ·      Deliverability
• ·      Renderability
• ·      Email fatigue
• ·      Preferences
• ·      Supplementary resources

Emails:

FAQs

Search facilities

Ling

Intelligent software

Pros

Spams

Advantages

Low cost

Faster campaign deployment

Ease of personalization

Option for testing

Integration with other media

  

Example. Kimpton Hotels that use email campaign

some tips for Email Marketing: