Search Engine Optimization

search engine optimization

With millions of people performing millions of searches each day to find content on the Internet, it makes sense that marketers want their products to be found by potential consumers. Search engines use closely guarded algorithms to determine the results that are displayed. However, determining what factors these algorithms take into account has lead to a growing practice known as search engine optimisation.

Search engine optimisation (SEO) is the practice of optimising a web site so as to achieve preferred ranking on the search engine results pages (SERPs). Someone who practices SEO professionally is also known as an SEO (search engine optimiser). 

The average web site receives up to 80% of its new traffic from search engines, highlighting the importance of SEO.
There are two types of search results:

• Organic or natural results
• Paid results

SEO aims to improve a web site’s ranking in the organic results. Search engines use algorithms to rank web pages for signs of:

• Relevance
  
• Importance
  
• Popularity
  
• Trust
  
• Authority 

More information and videos...

CHECK PERVIOUS POST!!! 

This post and future ones, will be a compilation cited from the book: "eMarketing: The Essential Guide to Online Marketing. Second Edition by Rob Stokes"